Do-Good-ism, rebranding capitalism

I have been reminiscing about the word capitalism lately.

Let me break down the word capitalism to the best of my understanding. Not the concept but the word itself. Doesn't -ism mean "we believe in this above all else" or "the root word preceding myself is my doctrine or ideology"? So then capital is the doctrine, ideology, or that which is most important? But capital to my understanding means goods, or to use a less loaded word (perhaps bads?) let's call them things or stuff or items. So then things are my doctrine, or I believe in things above all else? Hmmmmmfffff! *My* world certainly isn't a capitalist one.

Well I have heard our "economy" is turning into a "service economy" (is that true?), so we are transitioning out of an industrial mode of producing goods into a mode of service. Service above all else then? Servicism... like goods but in action. Like doing good. I propose to rebrand capitalism. Isn't that a capitalist style idea?

Let it be heard across the hilltops: servicism and do-good-ism is the new ideology and the new economic mode of functioning.

After all, it's a do-good world
:oP